In the early 90s, I attended a color class for a new hair color brand named Colorly by IT&LY Hair Fashion. This brand and company were unfamiliar to me until the salon owner where I worked at the time suggested that I explore this brand further to determine if it would be suitable for the salon's use.
On a Sunday, I decided to explore a new range of colors. As I pondered, I wondered how this hair color line could stand out from the others already available in the market.
Following a 3-hour class, I experienced the highest level of confidence I have ever felt, regardless of how difficult the color formula might be for my clients.
Fixing corrective color could be done in just 10 minutes. One amazing aspect of this color line was the ability to quickly and easily re-pigmentize faded or bleached hair. Additionally, mastering the proper use of developers was key to consistently achieving perfect color results.
Each color in the Colorly range is formulated with a tri-level base, ensuring a perfect balance by incorporating yellow, blue, and red pigments. This means that the ash tones will not shift to green, as they contain a small amount of red pigment to maintain the desired shade.
Thanks to Colorly's tri-level color bases, I, as a colorist, always feel confident in formulating colors without uncertainty about the final outcome after washing the color off the clients' hair. The product delivers consistent results with durable color retention, ensuring hair colors maintain their tone over time due to the tri-level base.
Despite not coloring clients' hair anymore, I still utilize Color to dye my own hair in order to maintain its great appearance consistently.